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Introduction Something we all know, and can say without doubt is that, NVIDIA has some hotshot 3D chip engineers. But, what most folk don’t know is that they have an equally smart marketing team. Now why would I say that? If you just take a glance at there product range you’ll realize that there is a product offering from NVIDIA targeted at each different level of PC buyer. They’ve segmented the market so well, and offered each segment a product that is so ideally priced and by giving the optimum bang for the money spent they’ve basically taken over the 3D graphics market from the competition. And they don’t stop there, no no no!!! NVIDIA wants to push every pixel to the maximum in every market segment, let it be the TNT buyers or the high end Ultra; their new products keep popping up like mushrooms. This kind of market segmentation and expansion is not only adopted by NVIDIA, but also the processor manufacturing ‘giants’ INTEL and AMD have grouped there processors in features and price to cater to such individual markets.
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